The Slow Season of HVAC
So you’re thinking about a career in HVAC, or maybe have even started your HVAC training, and all of the sudden it hits you. “Hey!” you think, “What do people in HVAC do during the spring and fall, when no one really uses their HVAC systems?”
Your question, and the concern that can go along with it, is legitimate. Seasonal layoffs are a real industry fear especially in a weakened economy, and entry-level positions for HVAC training grads can be limited when business isn’t booming. But don’t worry. Your HVAC training will come in handy no matter what time of year it is! Here are some ideas of what successful companies in the industry do to combat the business doldrums come spring and fall.
HVAC company off-season strategies
Focus Marketing on Prepping Systems Many home and small business owners wait until extreme temperatures hit before they even think about servicing their HVAC systems. Smart companies will stay relevant in the milder months by reminding the public that it is prudent, cheaper, and safer to have everything it tip-top shape before the systems become really necessary.
Offer Awesome Deals Sales in the off season is going to be the money maker for HVAC, more so than servicing or repairs. Some companies will host huge sales, like 35% savings on a new furnace, to stay in the green. Advertising will also remind customers that buying a new furnace in winter months is going to cost them a bundle! The same goes for discounts of any repairs that might come in handy (like tuning up a clanking air conditioner) before the hot and cold weather hits
Get Creative HVAC businesses that think of great marketing strategies for down time stay prominent in the public’s mind. Maybe a year-long repairs and upgrades package will pique some interest, or a promotion to help stray animals. Having a clear sense of a community’s needs helps businesses tailor a marketing strategy when there is a little more spare time around the office.
What this means for you
The skills you develop during HVAC training will get you ready for those busy times of year when people are really utilizing their HVAC systems. But being knowledgeable and prepared for what else plays a part in an HVAC career will give you a leg up against competition.
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Tagged With hvac jobs, hvac layoffs, hvac slow season
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